What's The Story?
For those who eventually made it into the office on this snowy Monday, Berwick Street was like we've never seen before. Quite different from the famous shot used on a certain album cover. It comes in handy being a Moose in that kind of weather.
Life Is Sweet!
Directed and animated by Ange Palethorpe, Loose Moose has produced four commercials for Swiss Sugar through Zurich agency NeueLGK, in collaboration with Swiss production company Solid & Hallerfilm.. The commercials have themes relating to aspects of Swiss life and famous Swiss exports. Each commercial consists of four vignettes and the effect is of an invisible finger drawing an iconic bas relief shape onto a flat sugar landscape before being wiped away and another drawing being created - all as one continuous sequence. It is a deceptively simple idea that left no room for error and needed meticulous planning and execution.