Heinz

Big Squeeze

'Big Sqeeze' The first Heinz Ketchup commercial for seven years, the action is focused on 25 animated tomatoes jostling to squeeze into a bottle. Shot against a simple gradated white background, the commercial combines stop motion animation and real-time manipulation of model tomatoes.

Live action footage of children enjoying the product complete the spot. Only problem was they wanted to enjoy the product so much it was hard to stop them taking a big bite!

CREDITS

Client: Heinz USA
Agency: DDB Needham, Chicago
Agency Producer: Monica Mooney
Art Director: Sue Johnson
Copy Writer: Wendy Lapidus-Saltz

Director: Ange Palethorpe
Animator(s): Ange Palethorpe
Producer(s): Glenn Holberton
Line Producer: Juliet Simmons
Director of Photography: Hong Manley
Lighting Cameraman: Hong Manley