See What Manchester's Made Of
See What Manchester's Made Of
World-renowned animator BARRY PURVES has returned to directing commercials with SEE WHAT MANCHESTER'S MADE OF, the first ever TV advertising campaign for Manchester commissioned by Cityco, Manchester’s City Centre Management company. The commercial produced by Loose Moose Productions will be shown from 12th November on Granada TV, to tie in with the Christmas light switch-on.
It was shot with a digital stills camera using a combination of multiplane and table top setups. In true Barry Purves style, all effects were shot in-camera with very litte post production. It features over 200 objects borrowed and bought from Manchester stores including a designer handbag, jelly beans, toy train, cocktails, a designer shoe and a hot water bottle capturing the diversity of the Christmas experience in Manchester city centre. The products come to life, dancing around on the screen to a catchy guitar-based tune, forming images and shapes to represent shopping, food, culture and transport.
Barry has made over 50 commercials in his career, but this is the first he has made for Manchester since co-directing the award-winning MANCHESTER EVENING NEWS TV advertisement with Peter Lord some 20 years ago.
Making Of photos can be viewed here
CREDITS
Client: City Co
Agency: Amaze Plc
Art Director: Neil Ritchie
Copy Writer: Tom Rowley
Animation Director: Barry Purves
Producer(s): Emma Burch & Glenn Holberton
Director of Photography: Mark Stewart