'Sport' illustrates Swiss' world famous snowboarding, sailing and tennis stars, none of which are as sweet as their sugar!
Ange spent four days dipping her finger in sugar to create this campaign for Schweizer Zucker (Swiss Sugar) through NeueLGK, Zurich. They were such fun to produce and although may look very simple, they required heaps of planning. We even went to the lengths of erecting a marquee within the studio to make it easier to heat, reducing any chance of the sugar clumping together from moisture in the air. It was without a doubt the coziest shoot we've been involved in.
Making Of photos can be viewed here
Art Director: Reto Schild
Copy Writer: Andreas Szentkuti
Creative Team: Andre Benker & Hans Tanner
Animator(s): Ange Palethorpe
Producer(s): Glenn Holberton
Director of Photography: Peter James
Lighting Cameraman: Beth MacDonald
Gaffer: John Whickman
Co-Production Company: Solid & Haller Films
Co-Production Company - Producer: Rudi Haller